What are Women Entrepreneurs?
Women entrepreneurs have developed the best cheers for their ground-breaking thoughts; in this slant, you will be able to meet those who are serving to change the ecosphere. Today, together in Romance USA and the creation, women leaders are no extended an incongruity. On the contrary, women entrepreneurs are attracting more and more protuberant cheers to their capability to appreciate the needs of the sooq and solve them with inventions that air to the imminent.
What Characteristics do Women Entrepreneurs have?
An enterprising woman can see a business opportunity, start a project, and make it last over time to establish a series of common characteristics that define them. Some of them are the following:
Business soul: The GEM report, which we have quoted earlier, highlights the need and the opportunity as two fundamental elements of the entrepreneurial spirit. In this intelligence, on the one hand, the lack of job offers drives many women to create their businesses. But, on the other hand, every entrepreneur must detect opportunities in the market, that is, consumer needs that are not covered, and take advantage of them by creating a business.
Exercise: Before undertaking, it is crucial to know areas such as business management, marketing, sales, taxation, or human resources.
Passion: Sir Richard Branson, founder of the Virgin Group, said, “entrepreneurship is making what you are passionate about in life the most important thing so that you can make the most of it and make it evolve.” And it is that you have to feel passion for the business and thus get up every morning with enthusiasm to work on what you like.
Management: every female entrepreneur must be a good leader with community skills, the ability to make decisions, and set an example for her team, in addition to having market knowledge. As Simon Sinek says: “Management is not about existence in charge, but about taking care of the people in your charge.”
Understanding: Empathy is becoming a critical trait for tomorrow’s leaders as it drives productivity and innovation. Based on the International Business Report, prepared by Grant Thornton International, 22% of global mid-market leaders cite empathy as essential from 2021 onwards.
Examples of Women Entrepreneurs who have Achieved Success
Throughout antiquity and today, there are samples of women entrepreneurs who have fashioned businesses and succeeded in leading them to success. Here are some examples of women who saw a business opening and seized their second:
Chocolate Chanel: her real name is Gabrielle Chanel, and she became one of the most legendary French fashion designers. She unlocked her first hat shop in Paris in 1910 and later transformed it into a fashion boutique. In this way, Coco revolutionized the sector with her dress code, ignoring the principles of the time, and she became one of the most influential people of the 21st century.
Mount Whitney Wolfe: is the founder and CEO of Bumble, a dating application in which the woman is the one who makes the first move. In addition, Whitney has a risk fund, of which Serena Williams is a co-investor, with which she helps women’s entrepreneurship projects.
5 Women Entrepreneurs who are Changing the world
1. Transfiguring Virtual Reality
This Mexican entrepreneur is the founder of Machina, a company dedicated to creating garments that allow people to have a multi-sensory experience in the world of virtual reality.
With Machina, Franco has managed to make products such as OBE (out-of-body experience ), a jacket with sensors designed with the intention that people use it all the time, like ordinary clothes. This is unlike virtual reality glasses or helmets usually used for specific functions.
2. Creating Sustainable Jobs and Products
It is the founder of Chakan Healthy Snacks, a healthy snack company whose production center is in the municipality of Tomaso in Colombia. Ella Flórez has focused on creating jobs for the community and helping thousands of families. In addition, she has made it her priority to establish a sustainable farming system.
Thanks to the social focus of her entrepreneurship, Flórez has being recognized worldwide and was even named by former President Barack Obama as one of the leading women in the field of business because of the positive transformations she is helping to generate.
3. Leading the Information Technology Business
In the big leagues of women entrepreneurs, you can find Blanca Trevion, a Mexican businesswoman who is president of Softtek, one of the most important Latin American companies in the information and communication technologies field.
4. Driving Crowdfunding Investments
Before Danae Ringelmann and her team launched the Indiegogo site in 2008. The concept of crowdfunding as it is known today did not exist. The Ringelmann platform was a pioneer in conceiving a space. In where entrepreneurs could obtain small investments to carry out their projects. Since the launch of IndieGoGo, crowdfunding has established itself as an excellent option thanks to how it has democratized the possibility of invest. It making it something anyone with internet access can do.
5. Renewing the Purchase and Sale of Products
The Spanish Eva Martín is a co-founder of the Tenedos site, a web platform that shows you catalogs and store offers according to the sector where you live. Since it was founded in 2011, Tenedos has grown exponentially, reaching a presence in 45 countries worldwide.
Martín’s entrepreneurship stands out because it allows customers to plan their purchases according. What is most convenient for them while giving businesses a platform. They can promote their products to proactive consumers who have already decided to buy.
5 Successful the Women Entrepreneurs
To open this list, one of the most influential women entrepreneurs in the world. Born into a low-income family in the US state of Mississippi in 1954. In Winfrey began to find success as a television presenter in Chicago. Within a few months, she was the audience leader in the city. If would shortly assume the position of the highest paid TV personality in the United States. However, she went beyond the small screen. She owns magazines, the production company Harpo, the Oxygen Media Organization. A television channel; and is an author of books and an actress. In short, she built a true media empire.
This legendary French stylist is one of the most successful and internationally famous women entrepreneurs. She is the creator of the Chanel brand; she opened her first store in 1910. In which she sold only women’s hats. In 1921, the company introduced Chanel No. 5 perfume, the first to be marketed worldwide. Coco died in 1971. However, her company has expanded into several areas. If such as jewelry and men’s fragrances, and has an annual turnover of billions of dollars.
In 1946, Lauder founded The Estee Lauder Company and began selling beauty products developed by an uncle. A chemist by profession in salons and hotels. Her business vision led her to open a space in the famous Saks store on New York’s 5th Avenue in 1948. Over the years, the company grew, created, and incorporated other brands of beauty products. If such as Aramis, Clinique, Prescriptive, Origins, and Mac. Despite Lauder’s death in 2004, her empire is still strong, with annual revenues exceeding $10 billion.
Perhaps you have never heard her name, but it is infrequent to find girls. Who have never played with her central creation, Barbie. Ruth and her husband, Elliot Handler, already owned a toy company. In the late 1950s, Ruth had the idea of creating a more grown-up-looking doll. Although Elliot did not believe much in the concept, the first Barbie was launched in 1959. Within five years, the company was already one of the 500 most prominent in the world. Ruth chaired Mattel Inc. between 1967 and 1974.
The Business Management for Women Entrepreneurs guide is designed. I have dual use: as self-study material in strengthening entrepreneurial initiatives and as support material for trainers. This document tries to respond to the practical and strategic needs of women entrepreneurs. Who want to successfully manage their enterprises and those who wish to strengthen their technical skills to start a business.
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